The article entitled “Readers go electronic as machine prices drop” examines the increasing popularity of electronic books. The article states that the driving shift towards e-books is primarily because electronic editions are in demand because “they are more convenient, take up less space and can be made available to more people”.
In economic terms, the E-book is a substitution good for traditional paperback books. Thus theoretically, we can assume that as the demand for E-book increases, we will consequently see a decrease in the demand for traditional books. As demand for traditional books decreases, so will the price of these books, which will ultimately result in less production of books—meaning increasing unemployment for those individuals who hold jobs in the production of paper-back books. With that being said, increasing production of E-books/devices will require more workers to supply sufficient output, and thus the unemployment in the traditional book market may be made up for in the Ebook market.
Moreover, as firms begin to recognize the increasing popularity of electronic books, and as there is no clear monopolistic power, we can expect to see more firms enter the electronic book market as market entry barriers are relatively low. This will essentially result in a greater supply of electronic books/devices, suggesting that we may see decreasing prices of electronic books in the future.
Article retrieved from:
http://www.sun-sentinel.com/business/sfl-ebook readers101809,0,5171677.story